VINTAST
VINTAST
Sportswear clothing app
Sportswear clothing app
UI/UX Case Study
UI/UX Case Study
Navigating the world of luxury sportswear can often feel overwhelming, with many platforms failing to deliver the perfect blend of style, performance, and exclusivity. To address these challenges, I developed Vintast for iOS, a curated platform that elevates your active lifestyle with a seamless, trustworthy, and stylish shopping experience.
Navigating the world of luxury sportswear can often feel overwhelming, with many platforms failing to deliver the perfect blend of style, performance, and exclusivity. To address these challenges, I developed Vintast for iOS, a curated platform that elevates your active lifestyle with a seamless, trustworthy, and stylish shopping experience.
The Problem
The Problem
Current sportswear platforms lack a blend of luxury, performance, and style, making it difficult for users to find high-quality athletic wear. Poor navigation and limited transparency on sustainability further erode trust and user satisfaction.
Current sportswear platforms lack a blend of luxury, performance, and style, making it difficult for users to find high-quality athletic wear. Poor navigation and limited transparency on sustainability further erode trust and user satisfaction.
The Solution
The Solution
Vintast offers a streamlined platform for luxury sportswear, combining style with performance. With smart search, an intuitive interface, and clear sustainability information, Vintast ensures a seamless, trustworthy shopping experience for premium athletic wear.
Vintast offers a streamlined platform for luxury sportswear, combining style with performance. With smart search, an intuitive interface, and clear sustainability information, Vintast ensures a seamless, trustworthy shopping experience for premium athletic wear.
The Process
The Process
User personas
User personas
Following user interviews, I developed user personas to represent the common patterns I found. I then used the user personas to identify what features would be useful to inform the MVP document.
Following user interviews, I developed user personas to represent the common patterns I found. I then used the user personas to identify what features would be useful to inform the MVP document.
33
AGE
Recruiter
JOB
Bachelor
EDUCATION
Berlin
LOCATION
Jennifer
William
33
39
AGE
Recruiter
Manager
JOB
Retail
Tech
INDUSTRY
Bachelor
Master's
EDUCATION
Berlin
London
LOCATION
"I want sportswear that looks as good as it performs. It’s important to me that my clothing is stylish, high-quality, and made with sustainability in mind."
"I need sportswear that performs as well as it looks. I want a platform that offers high-quality, stylish options with clear information on the products I’m buying."
"I want sportswear that looks as good as it performs. It’s important to me that my clothing is stylish, high-quality, and made with sustainability in mind."
Goals:
To find stylish, high-quality sportswear that complements her active lifestyle.
To discover athletic wear that is both functional for workouts and fashionable for casual wear.
To shop on a platform that values sustainability and transparency, aligning with her eco-conscious values.
Frustrations:
Struggles to find sportswear that combines luxury, performance, and style.
Often encounters poorly organized platforms that make it difficult to search for specific items.
Dislikes the lack of clear information about the sustainability and quality of materials in sportswear.
Goals:
To find stylish, high-quality sportswear that complements her active lifestyle.
To discover athletic wear that is both functional for workouts and fashionable for casual wear.
To shop on a platform that values sustainability and transparency, aligning with her eco-conscious values.
Frustrations:
Struggles to find sportswear that combines luxury, performance, and style.
Often encounters poorly organized platforms that make it difficult to search for specific items.
Dislikes the lack of clear information about the sustainability and quality of materials in sportswear.
Goals:
To find premium sportswear that matches his sophisticated style and supports his active lifestyle.
To purchase high-performance athletic wear that’s also fashionable and versatile for casual outings.
To shop on a platform that offers detailed product information, ensuring quality and sustainability.
Frustrations:
Finds it difficult to locate luxury sportswear that combines style with the technical performance he requires.
Dislikes cluttered online platforms that waste his time with poor navigation and limited search options.
Is concerned about the lack of transparency regarding the materials and sustainability of sportswear brands.
William
39
AGE
Manager
JOB
Tech
INDUSTRY
Master’s
EDUCATION
London
LOCATION
"I need sportswear that performs as well as it looks. I want a platform that offers high-quality, stylish options with clear information on the products I’m buying."
Goals:
To find premium sportswear that matches his sophisticated style and supports his active lifestyle.
To purchase high-performance athletic wear that’s also fashionable and versatile for casual outings.
To shop on a platform that offers detailed product information, ensuring quality and sustainability.
Frustrations:
Finds it difficult to locate luxury sportswear that combines style with the technical performance he requires.
Dislikes cluttered online platforms that waste his time with poor navigation and limited search options.
Is concerned about the lack of transparency regarding the materials and sustainability of sportswear brands.
Jennifer
33
AGE
Recruiter
JOB
Retail
INDUSTRY
Bachelor
EDUCATION
Berlin
LOCATION
"I want sportswear that looks as good as it performs. It’s important to me that my clothing is stylish, high-quality, and made with sustainability in mind."
Goals:
To find stylish, high-quality sportswear that complements her active lifestyle.
To discover athletic wear that is both functional for workouts and fashionable for casual wear.
To shop on a platform that values sustainability and transparency, aligning with her eco-conscious values.
Frustrations:
Struggles to find sportswear that combines luxury, performance, and style.
Often encounters poorly organized platforms that make it difficult to search for specific items.
Dislikes the lack of clear information about the sustainability and quality of materials in sportswear.
William
"I need sportswear that performs as well as it looks. I want a platform that offers high-quality, stylish options with clear information on the products I’m buying."
Goals:
To find premium sportswear that matches his sophisticated style and supports his active lifestyle.
To purchase high-performance athletic wear that’s also fashionable and versatile for casual outings.
To shop on a platform that offers detailed product information, ensuring quality and sustainability.
Frustrations:
Finds it difficult to locate luxury sportswear that combines style with the technical performance he requires.
Dislikes cluttered online platforms that waste his time with poor navigation and limited search options.
Is concerned about the lack of transparency regarding the materials and sustainability of sportswear brands.
39
AGE
Manager
JOB
Master's
EDUCATION
London
LOCATION
User flow
User flow
I mapped the user journey through Vintast, iterating several times to create the most seamless experience possible.
I mapped the user journey through Vintast, iterating several times to create the most seamless experience possible.
Low-fi Prototype
Low-fi Prototype
Low-fi Prototype
I created a low-fi prototype from hand-drawn wireframes. Before moving on to mid-fidelity wireframe. I user tested the prototype to ensure the path through the features was clear. There were no significant issues with user comprehension.
I created a low-fi prototype from hand-drawn wireframes. Before moving on to mid-fidelity wireframe. I user tested the prototype to ensure the path through the features was clear. There were no significant issues with user comprehension.
Brand Values
Brand Values
To create a brand that resonates with with sophistication, energy, and innovation, I defined the key values of Vintast as dynamic, premium, and modern. These values reflect the high-end sportswear focus of the app, catering to users who seek both style and performance in their athletic wear.
To create a brand that resonates with with sophistication, energy, and innovation, I defined the key values of Vintast as dynamic, premium, and modern. These values reflect the high-end sportswear focus of the app, catering to users who seek both style and performance in their athletic wear.
Color & Logo
Color & Logo
The Vintast logo is a bold and striking representation of the brand's identity. The letters "V" and "A" are interlocked, symbolizing the connection between vintage aesthetics and modern athleticism. This dynamic visual image conveys motion and strength, aligning with the active lifestyle of Vintast users. The sharp lines and clean design reflect the brand's commitment to premium quality and innovation.
The primary color for Vintast is a deep, vibrant blue. Blue was chosen for its associations with trust, reliability, and calmness. It evokes a sense of confidence and professionalism, essential qualities for a brand that aims to be the go-to destination for luxury sportswear. The boldness of the blue also complements the dynamic nature of the logo, ensuring the brand stands out in the crowded marketplace.
The Vintast logo is a bold and striking representation of the brand's identity. The letters "V" and "A" are interlocked, symbolizing the connection between vintage aesthetics and modern athleticism. This dynamic visual image conveys motion and strength, aligning with the active lifestyle of Vintast users. The sharp lines and clean design reflect the brand's commitment to premium quality and innovation.
The primary color for Vintast is a deep, vibrant blue. Blue was chosen for its associations with trust, reliability, and calmness. It evokes a sense of confidence and professionalism, essential qualities for a brand that aims to be the go-to destination for luxury sportswear. The boldness of the blue also complements the dynamic nature of the logo, ensuring the brand stands out in the crowded marketplace.
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VINTAST
VINTAST
VINTAST
VINTAST
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#0237A0
#0237A0
#9EFF00
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#E7E7E7
#A11A02
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#A11A02
Typography & Icons
Typography & Icons
The typography used in Vintast is modern and sleek, with clean lines that mirror the sophistication of the products featured in the app. The fonts are chosen to reflect both elegance and readability, making the user experience seamless and intuitive. Icons within the app are minimalistic and streamlined, ensuring they contribute to the overall aesthetic without overwhelming the user.
The typography used in Vintast is modern and sleek, with clean lines that mirror the sophistication of the products featured in the app. The fonts are chosen to reflect both elegance and readability, making the user experience seamless and intuitive. Icons within the app are minimalistic and streamlined, ensuring they contribute to the overall aesthetic without overwhelming the user.
Onboarding
Onboarding
The onboarding process in Vintast is designed to be quick and straightforward, allowing users to begin exploring premium sportswear with minimal friction. Users are prompted to either log in or create an account, and after doing so, they are seamlessly taken to the home screen where they can start browsing products. There’s no requirement to input preferences like size or brand at this stage, keeping the onboarding process short to reduce drop-offs. Instead, users can access these filters and preferences through the search feature within the navigation bar once they’re ready to personalize their experience.
The onboarding process in Vintast is designed to be quick and straightforward, allowing users to begin exploring premium sportswear with minimal friction. Users are prompted to either log in or create an account, and after doing so, they are seamlessly taken to the home screen where they can start browsing products. There’s no requirement to input preferences like size or brand at this stage, keeping the onboarding process short to reduce drop-offs. Instead, users can access these filters and preferences through the search feature within the navigation bar once they’re ready to personalize their experience.
Finding a Product
Finding a Product
In Vintast, finding the right product is smooth and intuitive. After onboarding, users are presented with the home screen, where they can browse featured products or use the search feature in the navigation bar to explore specific categories. The search results provide easy access to filters for refining by size, brand, sports activity, and price range. With these tools, users can quickly locate products that match their needs, offering a highly personalized shopping experience without requiring preference input during onboarding.
In Vintast, finding the right product is smooth and intuitive. After onboarding, users are presented with the home screen, where they can browse featured products or use the search feature in the navigation bar to explore specific categories. The search results provide easy access to filters for refining by size, brand, sports activity, and price range. With these tools, users can quickly locate products that match their needs, offering a highly personalized shopping experience without requiring preference input during onboarding.
Checkout
Checkout
The checkout process in Vintast is designed to be fast, secure, and easy. Once a user has added items to their cart, they can quickly review product details, select shipping options, and apply any available discount codes directly within the cart view. The design streamlines the process by supporting autofill for payment and shipping information, ensuring users can complete their purchase with minimal hassle. Multiple payment methods, including credit cards, PayPal, and mobile wallets, are supported to cater to diverse user preferences.
The checkout process in Vintast is designed to be fast, secure, and easy. Once a user has added items to their cart, they can quickly review product details, select shipping options, and apply any available discount codes directly within the cart view. The design streamlines the process by supporting autofill for payment and shipping information, ensuring users can complete their purchase with minimal hassle. Multiple payment methods, including credit cards, PayPal, and mobile wallets, are supported to cater to diverse user preferences.
Account Management
Account Management
In Vintast, managing your account is simple and intuitive. Users can save their favorite products for easy access later by tapping the favorites icon, helping them keep track of items they love or plan to purchase. The profile screen allows users to update personal details, view order history, and manage preferences. This phase gives users control over their experience, ensuring that they can easily manage their favorite products and account information in a seamless, user-friendly way.
In Vintast, managing your account is simple and intuitive. Users can save their favorite products for easy access later by tapping the favorites icon, helping them keep track of items they love or plan to purchase. The profile screen allows users to update personal details, view order history, and manage preferences. This phase gives users control over their experience, ensuring that they can easily manage their favorite products and account information in a seamless, user-friendly way.
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‘’Vintast’’ by Merve Tekinay Uckun
‘’Vintast’’ by Merve Tekinay Uckun